Any time you make a bet with the best of it, where the odds are in your favor, you have earned something on that bet, whether you actually win or lose the bet. By the same token, when you make a bet with the worst of it, where the odds are not in your favor, you have lost something, whether you actually win or lose the bet.
-David Sklansky, The Theory of Poker

Listen up! This is an important post for my wonderful friends and colleagues that are worried about their savings, their futures and what to do now. The simple answer is get an advisor and/or money manager like us that understands the difference between process and outcomes, and that knows that our added value comes from our experience and our ability to incorporate factors that distort human judgment.
Keith Hays of Hays Advisory(a great strategy service, an invaluable part of our risk management processes and coffee enjoyment) has a wonderful note this morning about ways to buy stocks. The most important job of a financial advisor is to help clients to maintain their investment course no matter how volatile or uncertain the short-term investment climate might become. Of course, the financial advisor or broker or overlay manager or chief investment officer of the family office must always remind the client of the fundamental reasons why they hired a manager in the first place. And it all starts with process.
Keith reminds us that the real value of a financial advisor is to help keep clients’ emotions in check, stay the course with their long-term plan and to evaluate whether or not a particular manager’s process is controlled, likely to succeed over time and has incorporated the awareness of the factors that distort human judgment.
We have shown many times before, as has Keith, the following results of a study by Jack Bogle. It shows the returns that investors actually receive are much less than the market’s returns, and even less than the time weighted returns of the funds’ in which they are invested.

Why? Investors chase performance and do not understand or have confidence in the investment manager’s process – even when short-term outcomes are not favorable. So investors and many brokers/advisors chase the recent best performers after that manager just had some short-term success (and therefore miss the good times), and sell the recent worst performers after a bad run (subsequently missing the good times again). This happens over and over again as the investor pays taxes, fees to the manager and fees to the advisor for allowing him to behave some way.
All this reminds us of the great Process versus Outcomes debate in investing – and in life. When we evaluate companies, for example, we are most concerned with their internal management processes – how they measure and reward success and how they allocate capital. We do that because we know that most on Wall Street will focus on short-term outcomes – this or that quarter’s sales or EPS growth. But we identify good process and we understand that other investors do not, then when they sell a stock down well below expected value we can snap it up with conviction that the odds that performance over time will improve and our returns are much more likely to be greater than the risk of loss. Good process assures us that we are betting with the odds in our favor, just like the house at a casino.
Michael Mauboussin, Chief Investment Strategist at Legg Mason often writes about this topic, and it occupies Chapter 1 of his best selling business book: More Than You Know – Finding Financial Wisdom in Unconventional Places. 
Chapter One: Be the House: Process and Outcome in Investing.
Paul DePodesta, a former baseball executive and one of the protagonists in Michael Lewis’s Moneyball, tells about playing blackjack in Las Vegas when a guy to his right, sitting on a seventeen, asks for a hit. Everyone at the table stops, and even the dealer asks if he is sure. The player nods yes, and the dealer, of course, produces a four. What did the dealer say? “Nice hit.” Yeah, great hit. That’s just the way you want people to bet -- if you work for a casino.
This anecdote draws attention to one of the most fundamental concepts in investing: process versus outcome. In too many cases, investors dwell solely on outcomes without appropriate consideration of process. The focus on results is to some degree understandable. Results -- the bottom line -- are what ultimately matter. And results are typically easier to assess and more objective than evaluating processes.
But investors often make the critical mistake of assuming that good outcomes are the result of a good process and that bad outcomes imply a bad process. In contrast, the best long-term performers in any probabilistic field -- such as investing, sports-team management, and pari-mutuel betting -- all emphasize process over outcome.
Berk Advisory understands that the signatures of a quality long-term investment process include a focus on economic (versus accounting) value, low turnover for your winners and relative portfolio concentration because there are just not that many companies that are undervalued whose processes are well-aligned with the creation of shareowner value over time.
Cheers! I love that way of saying good-bye.
BERK
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