The ValueExpectations blog was quick to show, not just state, how unlikely DELL's purchase price of Perot Systems (PER) will prove to be value-adding.
Beginning with PER’s historic profit margins, what can Dell expect from the unit going forward? Looking at the EBITDA Margins in the chart below from 2000 through 2008, PER delivered EBITDA margins ranging from a low of 2.8% to a high of 11.8%. For our analysis, we will use what seems to be a reasonable figure of 11% to represent PER’s normalized long-term EBITDA Margin. In fact, given the volatility of PER’s margin historically, many can argue that 11% is a generous assessment. That said, let us use 11% nonetheless. Next, review the chart depicting PER’s Asset Turn Over ratio, which tracks how much a company must invest in its balance sheet to support a dollar of sales. For PER the figure recently was about 1.4x, or for every $1.40 of sales the company generates, it must invest $1.00 in assets to support those sales. Though PER has been much more efficient historically, its trend has been towards requiring more and more capital to support a dollar of sales. By using the most recent figure, we will assume it will minimally arrest that slide.
What sales growth PER needs to generate to justify a $30 share price? An astounding 26% each year over the next 4 years! This compares the to the 13% annual growth PER has delivered over the past 5 years, the 6.4% it delivered in 2008, and an expected but rather certain decline of 10% in 2009.

Bottom line, Dell’s management team believes it will double PER’s growth rates over the next four years relative to what PER achieved during the past economic boom, while maintaining historically aggressive profit margins. While it is not impossible, it seems very unlikely. In fact, Dell executives did not give any targets for revenue, saying more details would come after the deal closes. They did touch upon expected opportunities for cost savings, saying the two companies spend a combined $4 Billion in the areas they plan to integrate, and its sees cost savings of about 6-8% in 2 years. If Dell hits those synergies, which justifiably the market rarely pays for, the new Perot would likely have profit margins approaching that of Accenture, arguably the best in class provider of these services. Again, while such an outcome is possible, it is much like betting on the expectation of hitting an inside straight – generally not a very good strategy.
What then is the strategy? How can Dell claim "profitable growth" as their primary objective - rather than market share or margins and still justify paying a high premium?
It's government services and health-care IT in particular.
Peter Altabef, President and CEO of Perot Systems said this on yesterday's conference call:
I'm glad you asked the question because as important as health-care is to Perot Systems, it represents about 48% of our revenue, 25% of our revenue is generated by the government sector. Obviously, Dell is a major player in the government sector as well, and we think combining our relationships with Dell's current relationships in government will be actually a very powerful force.
With respect to commercial, that's 27% of our existing revenues and includes some very exciting areas for us. I would tell you one of the things that this transaction does for our capabilities is greatly expand our ability in the commercial sector. And when you look at Dell's footprint and you look at their existing customer base as well our customer base, we think there are great opportunities for the commercial businesses to expand on the services side.
So we really are looking at this from the services side across the board, from commercial to government to health-care, and we think there are significant opportunities throughout that spectrum.
And when asked directly about the high price paid, DELL CEO Brian Gladden said:
...the key value drivers for us really were, this is a really an anchor acquisition that for us gives us a lot of potential strategic flexibility going forward around services. We saw it as really a premier IT services asset and with revenue growth potential that we think is significantly better than other targets that we looked at. In addition, the size makes sense from a scalability standpoint, given our direct customer relationships, we think we can grow it quickly.
On a standalone basis the price is difficult to justify. But the 26% revenue embedded in DELL's purchase price is high from Perot Systems vantage point, it's not so much from the DELL vantage point. I'm the last guy to accept management's synergy fantasies until they show us they can make it work, but DELL is slowly, if not carefully, building their services business from a scalable, read high economic margin, model based on intellectual property and more remote infrastructure management.
Sounds good - we'll have to see. In the meantime this investment and the expected value destruction does very little to the fair value estimate for DELL's shares.
BERK