Lower consumer prices are like tax cuts. Deflation on everyday items like food and gasoline and discretionary items like diamond rings increases real-income - the same dollar buys more today than it did last year. Consumers that use most of their income for essentials benefit the most from this.
Often we ignore the stimulative results of declining consumer prices. This result is the flip side of China's currency peg and our outsourcing of low skilled jobs overseas. With an artificially high US dollar that comes with the peg against China's yuan, consumer prices in the US are held down. The currency peg has been a tax on inefficient US businesses forcing them to retool or go outside, but the peg has been a subsidy to the US consumer.
Funny, but since the Olympics last year China has stopped allowing its currency to appreciate. The peg is back and the US consumer benefits. (see how the dollar declined vs the Chinese currency from around 8.3 to 6.9 but is flat since the Summer of 2008)
You think Chinese currency appreciation had anything to do with the recession? How about the Chinese deliberately throwing a bone to the US Senate so as to not ruffle their Olympic show - that's another post where we explore how the US benefits from the peg.
WalMart's slogan says it best - Save money. Live better. Here's what ABC News had to say on the subject.
(ABC News) There has never been a better time to be a consumer. America is on sale. The Great Recession has caused massive job losses and hardship for millions, but it has also fostered a shoppers' paradise. Anyone who still has the means to spend can find unheard of deals.
Prices on everything from clothes to coffee to cat food are dropping, some faster than they have in half a century. Items rarely discounted — like Tiffany engagements rings — are now. The two biggest purchases most people make — homes and new cars — are selling at steep price reductions.![]()
What's happening now has been building for years. Wal-Mart Stores Inc. introduced "every-day low prices" many years ago. Amazon.com redefined the idea of bargain prices during the late 1990s when it helped introduce online shopping. After the 2001 recession, automakers introduced zero-percent financing to boost sales. McDonald's "Dollar Meals" made fast food even cheaper. But until the Great Recession came along, consumers hadn't seen anything yet.
Hotel rooms cost travelers nearly 20% less, on average, than last year, the biggest decline since Smith Travel Research began collecting data in 1987. Home prices have dropped 30%, on average, from the peak in 2006. In some markets, they're down more than 50%. Homes in parts of Detroit are cheaper than a new car.Overall, prices are tumbling at the fastest rate in decades. The government's Consumer Price Index, which measures the average price of goods and services purchased by households, has fallen 1.5% over the last 12 months. The reading for July showed a 2.1% annual decline, the biggest since 1950 (see chart above).
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HT: CARPE DIEM: America On Sale: Great Time To Be A Consumer Shared via AddThis