
Although not a household name, Folio Investing offers something that virtually no other brokerage firm does: the ability to easily and accurately implement and maintain a percentage-based investment plan.
Most brokerage firms are stuck in the 1950′s. “Hey, Jim-Bob, can you buy me 100 shares of XYZ stock?”
Who does that any more? Most people want to execute a percentage-based asset allocation plan. Let’s say I have 8 different ETFs that I want to buy in a pre-set percentage. To do that at a traditional brokerage firm, I have to convert percentages to dollars then dollars to shares and then individually place each trade. There’s significant time and effort involved, not to mention a high margin of error (what if I miscalculate and buy $100,000 instead of $10,000? what if I overbuy my IRA?).
Then, one year later, if my allocation is off, rebalancing involves a spreadsheet exercise which can quickly get time-consuming and complicated (for example, 8 funds across 4 different accounts creates a multitude of calculations and transactions… and if you’re “tax-engineering” your portfolio across taxable and tax-deferred accounts? What a nightmare).
Folio’s technology platform is built on percentages. It is similar to a 401(k) environment. You create a “folio” and then “subscribe” one or more of your accounts to that folio. Their platform then does all of the calculations and with a few clicks you are invested precisely according to spec.
When you rebalance, Folio offers multiple options from “rebalance only” which buys and sells as appropriate to get you to your target, to “buy only rebalance” and “sell only rebalance” which allow you to deposit or withdraw funds in a way that leaves your account as close to target after the funds are added or withdrawn.
via www.obliviousinvestor.com