Seeking Alpha reports on Floyd Norris' article about General Electric's recent settlement with the SEC over accounting issues. It introduces it's breaking news article this way:
With Jack Welch at the helm, General Electric (GE) used to be a shining star of business. What's inside the company now, in the wake of its $50M SEC settlement over charges of book-cooking? Floyd Norris says maybe a little bit of Enron.
High and Low Finance - Inside G.E., a Little Bit of Enron - NYTimes.com.
This seems to suggest that GE was a paragon of virtue when Jack Welch ran the joint. It just ain't so. Jack Welch invented the idea that "managing for value" was "making your EPS numbers". Complicit Wall Street analysts lauded the company for its consistency in always making the numbers - keeping your promises I guess Jack Welch would say.
The problem? The real world does not and did not work out the way GE's EPS numbers smoothly progressed. There is so much leeway in GAAP accounting that the bigger and more complex a conglomerate is - the easier it is to "make the numbers". Whether it's hiding away excess performance in good times or tweaking valuation reserves in the finance subsidiaries, there seems to be endless ways to make the numbers - until there isn't.
Norris says his story reminds him of Enron. And if you are talking about companies that manipulate their EPS by using off-balance sheet financing, advance selling agreements, big bath accounting or just plain uneconomic investment using loads of debt, the list is long. Lets take a look at Enron's "Risk Manual":
Reported earnings follow the rules and principles of accounting. The results do not always create measures consistent with underlying economics. However, corporate management’s performance is generally measured by accounting income, not underlying economics. Risk management strategies are therefore directed at accounting rather than economic performance.
Performance is measured by "accounting" not by the economics - not by creating economic value! And so it was with GE and 90% of the companies in the Russell 3000.
As the two graphs above suggest, companies can make EPS or accounting income look good while EVA is going straight down. Why don't all investors and analysts use EVA? Great question.
BERK